Global Consumer Brand Sees
Business Efficiency Soar Across
European Operations with the
Implementation of QlikView
RADNOR, Pa./Leamington
Spa, UK – April 10, 2006
– QlikTech, the world’s fastest
growing business intelligence
software company, today
announced that WD-40, a global
name in household products, has
deployed QlikView, QlikTech’s
innovative business analysis
application, to simplify and
improve financial and sales
reporting in real time. After
deploying QlikView, WD-40
immediately experienced
increased productivity and
gained access to invaluable
company information that
previously was inaccessible.
Through the use of QlikView,
WD-40 has replaced weekly hard
copy ERP reports and eased
demands of the IT department.
Prior to deploying QlikView,
WD-40 calculated customer sales
totals manually at the end of
each year by totaling up
historical hard copy reports;
now annual sales totals are
available immediately with a
single click. WD-40 employees
can simply open up QlikView,
make their data selections and
analyze the information they
need – from their desktops or
from a Web server. As a result
of this success, the company is
planning to expand QlikView into
other areas of its business.
"We have found ourselves in the
position where we can now
analyze over 500,000 order lines
in seconds and in real time,”
explains Julian Spencer, finance
and operations director, Europe
for WD-40. “On the sales side we
use QlikView to find selling
opportunities with existing
customers as well as to
highlight customers who are
ordering less frequently than
before. On the control side, we
can track margins and customers'
rebates instantly whereas before
it took hours of manual data
collation. QlikView is a great
way to get at company data
quickly and easily."
QlikView has also enabled the
company to investigate profit
margins in greater detail by
drilling down to product
information and highlighting
customers who have not placed
recent orders. The finance and
logistics departments are now
able to look at orders, margins
and stock in a way that was not
possible before.

“Implementing QlikView couldn’t
have been easier,” said Jonathan
McCoy, IT manager for WD-40. “It
took less than two weeks to
create our sales analysis
application and it’s as easy to
use as Excel, requiring no
training whatsoever. The system
consistently gives us new ideas
on how we can make maximum use
of its capabilities. When users
want a new report or additional
data, they know it’s going to be
possible. When you’re running an
IT department, it’s great to
know that you will be able to
give users what they want with a
minimum amount of effort.”
QlikTech is leading a new class
of easy-to-use, fast and
flexible business analysis
solutions that empower
individuals to improve corporate
performance and drive
innovation. QlikTech’s flagship
product, QlikView 7.2, extends
the company’s vision of
simplifying business analysis,
offering solutions that can be
deployed in days, where users
can be trained in minutes, and
where end users have the freedom
to be more creative in their
analyses.
“WD-40 is yet another leading
international brand realizing
the power of QlikView’s simple
design,” concludes Andy Honess,
managing director of QlikTech
UK. “In today’s on-demand
economy, people require
immediate access to, and the
ability to analyze data. By
providing precisely the right
level the information, when it’s
needed, QlikView is helping
users improve their own
performance, as well as that of
the company.”
About WD-40
WD-40 Company is a global
consumer products organization,
renowned for its range of
popular household brands, which
are found under the sink, in the
garage and in the toolboxes of
homes throughout the world.
Its products are now sold in
more than 160 countries
worldwide. WD-40 Company's
corporate headquarters and
Corporate Brand Support Centre
is based in San Diego,
California, U.S.A. The brand is
supported by a group of
international offices.
The company recorded sales of
$242.5 million in 2004. WD-40
has grown to more than 254
employees worldwide, employing
42 at its UK headquarters in
Milton Keynes.